This September, ReGenerate launches its podcast from the Land Rover stand at Westmorland County Show — bringing together some of the important voices shaping business, farming, food, place and the rural economy.

Recorded in the middle of one of the North's great agricultural gatherings, these conversations capture the people, ideas and stories shaping what comes next.

Taking the conversation
into the field.

PEOPLE → CONVERSATION → IDEAS → CONNECTION

What happens when a place
starts thinking together?

In August, ReGenerate brought businesses and leaders from across hospitality, tourism, food and place together at Cartmel Racecourse to explore a simple question: how do we build a stronger visitor economy by starting with the experience of the place itself?

Together with our partners Moneypenny, we launched their latest customer experience report, using its insights to open a wider conversation about place, collaboration and what comes next.

EXPLORE REGENERATE: PLACE

Can better evidence create
better value for farming?

LAND → MEASUREMENT → EVIDENCE → VALUE → FARMER REWARD

At Brades Farm, ReGenerate is bringing together farming, science, innovation, business and environmental expertise to explore how the value farmers create through caring for land, nature and the environment can be better measured, evidenced and ultimately rewarded.

Working with a real dairy farm, the project is connecting environmental outcomes with new approaches to measurement, data and evidence — developing solutions that support better farm decision-making, are commercially grounded, scientifically credible and capable of being replicated across a wider landscape.

What could we build together?

Some projects begin with a challenge. Others with an idea, a place or simply the right people finding one another.

If you're working on something that needs different thinking and different people around the table, start a conversation.

START A CONVERSATION